A generation raised online, overextended and overstimulated, began talking to machines not just for answers, but for empathy. Today, the fastest-growing use case for generative AI isn’t software development or search.

Miranda Wilimczyk is Transcends’ Strategic Account Director. Her experience spans digital, marketing, and technology sectors, where she has built revenue engines, elevated brand presence, and turned complex challenges into growth opportunities.If the traditional sales funnel is dead, what replaces it? The answer: a complex, 28-stage buyer journey that demands a new level of marketing orchestration.Modern buyers—especially Millennials and Gen Z—are digital-first and self-directed. They’ve complet...

Miranda Wilimczyk is Transcends’ Strategic Account Director. Her experience spans digital, marketing, and technology sectors, where she has built revenue engines, elevated brand presence, and turned complex challenges into growth opportunities.The partner ecosystem game has changed—and fast. What worked even two years ago won’t cut it in 2025. The traditional playbook of relationship building, co-selling, and hoping for the best has been replaced by something far more sophisticated, data-driven,...

By Penny Collisson (opens in new tab), Jessica  (opens in new tab)Carr, Trish Miner, (opens in new tab) and Gwen Hardiman (opens in new tab)

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What does it mean for a product to be great? Great products are useful. They provide value in people’s lives. They’re also usable. They’re easy to use to get the job done. When we can also design a delightful experience, we build loyalty and engagement.
Why delightful is important 
Why delightful experiences? Delightful experiences are...